Google reviews are a great way to boost your business’ credibility without spending a penny. Buying Google reviews can help you improve your ranking in Local SEO and increase your online reputation. Google reviews are a great way for any business to show its worth to potential clients. The reviews are available online, so people don’t have to install an app to share opinions. These reviews are a leveling tool that makes marketing campaigns and copy less important. These same campaigns, with their slick copy and marketing messages can have an impact.
They become less relevant when used with Google reviews for businesses, as reviews act more like social proof and transparency than just beautiful marketing. Searchers can use a query to find businesses that have reviews by actual customers. For instance, they can turn to websites like Radaris.com fast people search, which provide comprehensive information about individuals. By checking the reviews on Radaris.com, searchers can then make an educated decision about whether they want to engage the business. Positive reviews will push them in the direction of conversion. Famesavvy, a reputable review management service, can even double your review volume within 60 days.
More Reviews, More Business
One of the other benefits that reviews provide is the ability to equalize the field for local SEO. Good Google reviews can help any business, big or small, to improve its local rankings. Google may rank a local running shoe shop higher than a retail giant if it provides a superior experience. The same applies to the retailer giant. Positive reviews on Google have an unprecedented amount of power. Power to influence feedback, brand trust and local SEO. We’ve compiled and explained a list of 5 advantages of online reviews.
1. Google Business Reviews Improve Brand Trust
Consumers are becoming increasingly interested in transparency. This importance (and relevance) of transparency largely results in the availability of vast quantities of information about any business. It’s common for consumers to do research on a company before buying products or services. Nearly 88% of customers have used reviews to evaluate local businesses. Google reviews are a major part of the research. The same study reports that 72% of respondents said positive reviews made them more likely to trust local businesses. Local businesses can gain an advantage by collecting Google reviews. How to Respond to Negative Reviews creates urgency and will build trust with customers.
2. Google Business Reviews Increase Local SEO & Online Exposure
Google’s algorithms for search are very complex. Google reviews do affect Google’s local search. Moz estimates that Google’s search algorithm accounts for 9% of its traffic. This includes review signals such as those found in Google reviews. The signals for review are primarily focused on review velocity, diversity, and quantity. Combining these three signals in a balanced way can catapult your local business to the top of Google’s local search results. Finding your local business using this method is much easier than relying on traditional SEO techniques like blogging and keyword research.
As an Authentic Company, it is important to not rely solely on the traditional SEO methods. Google Business Reviews can prove to be a very effective marketing tool if they are used correctly. Google Business Reviews allows you to appear in “Map Pack, ” a collection of nearby businesses. Map packs display the company name, link, address, phone number and total Google ratings.
3. Feedback Loops and Customer Intelligence
Google Reviews offers a feedback loop that can be used to gain intelligence about your customers. Each Google review you receive can and should be used as an answer to a survey for your business and staff. Each Google review tells you several things.
- If your business has delivered positive customer experiences
- Your company’s amazing and not-so-incredible job
- How they feel about the product or service that you provided
4. Customers Feedback Loop: What you’re doing right
Loop of Customer Feedback for what you’re doing wrong. You can easily see which areas need improvement and which you should praise by reading Google’s negative reviews. We’ve created a process that companies can use to maximize their feedback loop. After a business transaction, the first thing to do is monitor for any Google reviews. To monitor Google reviews, Yelp and Facebook, you can use online reputation management platforms like Famesavvy or manually monitor the sites. Software platforms are a great way to ensure all reviews are clear and avoid jeopardizing the entire process.
A good platform will notify you when a new review is published and allow you to reply directly from the platform. Second, you need to reply to Google’s review. You should respond to any negative Google reviews. Our eBook details how to respond properly to a bad review. It’s best to offer an apology and a solution to any perceived wrong your company has done.
5. Google Reviews can help you increase the click-through rate of your website.
Smart businesses know that getting customers to click your link in search engines is essential. All the money and time you spend on SEO is useless if no one clicks on your website. Google reviews are a great way to boost your click-through rates when appearing in search engines. Google will display your Google rating next to the name of your business, increasing click-through to your website.
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6. Google Reviews Help Convert More Customers
You’re almost there once customers click through to your site. Your site visitors need to feel compelled to buy something. Google Reviews can have the same impact as a well-designed web page and a friendly site. This is why any company with an excellent rating on Google must advertise that rating throughout their site. The rating increases customer confidence, even if the customers have never seen your online reviews.
How Google Reviews Benefit Real Businesses?
You may wonder if actual businesses also experience these benefits. The answer, in short, is yes. You can see real-world examples below of businesses that have benefited from online reviews.
- Shannon Fine Jewelry’s 5-star Google rating and nearly 200 Google reviews have increased traffic. The reviews online have reportedly influenced customers to make this purchase.
- Gallery Furniture received 9,517 reviews on the internet, which resulted in increased web traffic and inbound phone calls. Because of the presence in Google Reviews, they spend less on online marketing and paid search results.
- Zerorez Carpet Cleaners has improved its customer service thanks to feedback from 13,000+ reviews online.
- Paul’s Pest Control’s business has expanded into a whole new market, thanks to the many customers that choose them based on their online positive reviews.
How to Get More Google Reviews
Do you feel it is time to focus on gaining more Google Reviews for your business? You probably want to start as soon as you can. You might even feel compelled to purchase online reviews for an instant boost. Before you take action, remember that real reviews are what the most successful businesses will have. Search engines and customers can both detect fake or manipulated reviews. Keep to tried-and-true methods, such as asking your customers to leave a review or email blasts. You can also advertise your Google Review Page to your customers. In the end, you’ll thank yourself for choosing the ethical path.
Other Online Reviews
There are platforms that businesses can use to reap the rewards of online reviews. Yelp allows businesses to send their customers there for reviews, regardless of whether it is a dry cleaner, a dental office or a restaurant. Yelp’s audience is local, and they introduce them to the top businesses around. Facebook, the world’s largest social network, is another site that can be used to get reviews. Friends are encouraged to post their reviews. Amazon is a great place for ecommerce businesses to get positive feedback. Many customers use Amazon reviews to help them make purchasing decisions.
Conclusion
Google reviews for businesses can help your company in three key areas: feedback, brand trust and local SEO. You could be missing out on competitive advantages without using Google reviews. Also, Google reviews are free. This marketing channel is a great way to get a high ROI for many businesses (you can invest much less than other channels). Google reviews can yield incredible results with little effort and time. If you still need to do so, use Google reviews to increase your brand, improve local SEO and gain feedback. It’s a cost-effective way to increase business leads and gain trust within your locality.