Lately, we can notice that the shapewear industry is rapidly growing, as there is a huge demand for it from many customers. And starting a business selling shapewear is quite an innovative idea for many, who are looking to have a successful business and career too.
Shapewear was designed to shape and slim the body and new arrival shapewear are usually made with materials that are stretchy that will eventually flatter the shape of the body of the person that is wearing it.
For those who want to start a business in the shapewear industry, they will soon realize it is a very profitable one, but like in any other business, you will need the right strategy, and it will always be important to do your own research and you need to be able to understand the trends in the market, the demand, your competitors and how the market is growing in general.
We want to share a little bit of the process that you should follow if you want to start your business, even if you want to sell dropshipping shapewear.
Defining the business model
When it comes to shapewear, you’ll find a few types of business models, and some of them are wholesaling, manufacturing, retailers and online stores, etc. You’ll need to choose the business model that is more suitable for your plan but also for your budget. Always remember to do the proper research before selecting one.
But we highly recommend you follow the wholesale one, which is based on the idea of you as a business owner will buy your shapewear from waist trainer vendors like Waistdear at wholesale prices to resell them to their customers at a higher price.
Market and competition research
We have mentioned before, that there’s always a need to make proper research, and you will definitely need to know about your target audience, and who there are. They will tend to be women that are looking for a piece that will help them feel and look their best. But to know this, you need to do the proper research (focus groups, interviews, online sale reports, etc.) and you’ll end up finding out what they want, so you can get the best products for them.
Create your business plan
This is one of the most important steps when starting any business, especially a shapewear one. With the help of your business plan, you will be able to analyze every step of it too. Remember that having a plan can lead you to success but also will require hard work and many smart actions.
With this plan, you’ll be able to find out how much it will cost you to start your business, build your brand, get supplies, market, etc., so you can project your own profits.
Getting a workspace
Once you have your business plan, you’ll need to find a location for your business. Even if you want to sell online, you will need an office where you will receive orders, store your stock, etc.
Finding a shapewear manufacturer
There are many types of shapewear manufacturers, so you will need to find one that matches your needs and your goals. One of reliable shapewear manufacturer is Waistdear, as they are a well-establish and trusted wholesale manufacturer that will provide you with a wide range of high-quality wholesale shapewear.
You’ll need to consider some factors when you select your manufacturer. For example, the quality and cost of their products, the style and sizes of their line, their warranty policies, their shipping and handling costs, and the options they had for customer service.