Localization is a process that has allowed people to globalize their businesses and market their global presence. It helps them take their products to an audience globally. The technologically advanced world has made it convenient for businesses to find a potential audience. People often fail to ponder the mechanism behind introducing a new business to a new region. Translation and localization are two essentials that make this process of internationalization happen. Localization is particularly significant due to the magic it does and the personal relationship that it builds with the customer. It further takes into consideration cultural factors and market norms.
A localization solution that takes care of all the factors is a must-have for businesses to thrive in the global market and make the most of it. A mindless localization takes you nowhere and would be useless if the customer can not feel connected to the products or the extended business. Moreover, ignoring important cultural factors can also cause conflict or spark controversy. As per the surveys, more than 65% of customers prefer to buy in their native language online, and hence sticking to one language and region can restrict business growth and sales revenue.
Considering all the pros and cons before going for the localization solution that can take care of the whole procedure in an effective manner should be the right practice. Businesses that hire a proper and professional translation management system can excel well in the global market and can focus on other aspects of business leading to better sales and revenue generation.
How does the localization management platform work?
In order to understand the process of the localization management system, it is important that businesses go through the details vigilantly and try to understand the processing of localization management.
A localization management platform is software that proposes a solution that helps businesses manage the localization process in a streamlined way.
It can help in multi-dimensional ways. The basic steps include:
Plan and execute localization projects
The planning of the localization can be hectic and expensive. It is important that businesses and entrepreneurs understand how effective planning can help with seamless localization. Therefore, understanding the process, its functioning, factors that contribute to a quality process, and seamless execution of the translation is important to get the maximum benefits of the localization platform.
Manage translation memories and glossaries
Translation memory and glossary are integral parts of a localization solution. These are two core tools that help professionals navigate through different challenges.
Translation memory is a tool that saves previously translated content into its system. The translators with the help of previously translated content can work on better, more accurate, and consistent translations. This particularly sits well with the terms and phrases which they use repeatedly. Using translation management helps businesses save time and money as they can pick and twist large volumes of text that have been translated previously. Also, it is extremely vital to maintain consistency in the translated content and the translation memory contributes immensely to it.
The translators and localization experts have to come across the translation of the different types of text and content. The specialized content such as legal, medical technical, and other industry-based text comes with its particular jargon, terms, and phrases. Terminology management takes care of such a glossary for translators and localization experts. The translation company and localization people work on a glossary list and approve the list for use, in the long run, to bring consistency to the translation and also to avoid inaccuracies and discrepancies. This also allows people involved to stay on the same page.
Track the progress of localization projects
Communication is the key to effective localization and opting for localisation management software can save the companies from many hassles. Many times, the teams and people involved in a localization process fail to get updates from each other and people end up doing single tasks repeatedly. Getting a localization solution helps to track the process of the localization projects. People involved can stay updated and can see how the project is shaping up. They can also educate their teammates where needed creating a good end product.
Communicate with translation vendors
Communication is the key. It is important to communicate transparently with the people and team involved. The translation vendors often cause unnecessary holds and stop delaying the whole translation process. A number of vendors are habitual of a slow turnaround time. Working with a localization platform and opting for the services of a professional translation management system streamlines the whole process for everyone. People involved understand that they are being monitored and they can not delay the process without any genuine reason. The communication gets easier and the overall progress gets better.
Measure the results of localization projects
A localization management platform can be a valuable tool for businesses that want to localize their products and services for a global audience. It helps businesses to save time and money. These also help people to ascertain that their localization projects are successful. Once the whole process goes as planned til the end, the localization solution also helps to measure the efficiency of the whole project measuring the end results. The companies can analyze on their own how using a localization platform balances out the whole procedure and eventually yields positive results.
A localization management platform has become the need of businesses who plan to stand out in the global market. However, it is important that the businesses before hiring a platform understand the functioning and process. The basic step of a localization solution includes planning and executing, managing translation memory, and terminology management. It further tracks the progress of localization and measures the end results.