YouTuber MatPat Sells His Game Theorists Channel to Startup LunarX

MatPat Lunar X

Matthew Robert Patrick, famous as MatPat, is an American YouTuber and internet personality. He is the creator of YouTube channels like The Game Theorists, Film Theorists, and Food Theorists.

Along with getting a massive fan base on the internet, Mat is doing well in his life. He is married to his wife, Stephanie Patrick. They also have a son named Oliver, who was born in 2018. Furthermore, the duo is making headlines on the internet after announcing that they've sold their long-running YouTube production house, Theorist Media, along with its popular channels to a startup called Lunar X.

Theorist Media is responsible for the channels Game Theory, The Game Theorists, The Film Theorists, The Food Theorists, and GTLive. MatPat revealed in a Game Theorists video, saying, "Steph and I just sold Theorist. We sold our business. This channel is no longer just my channel. This logo is no longer just my logo."

The married couple launched The Game Theorists in 2009, added The Film Theorists in 2015, and presented The Food Theorists in 2020. MatPat continued, "Together, we've done some wonderful, crazy, and pretty meme-worthy things on these channels." In the announcement, he also shared that their small team could no longer do it themselves. 

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In the same video, MatPat also revealed that much of his time has shifted from content innovation to management as the YouTube channel has become increasingly famous. MatPat said in the latest video that he spent more than 80 hours last month on meetings alone. Also, he explained that he had not had a proper vacation over the past decade. 

With Lunar X buying Game Theory, MatPat and his wife can refocus their attention on creating content. On the other hand, Lunar X will take care of the business side. Lunar X will help in terms of payroll, hiring, and contracts. MatPat also hopes Lunar X's acquisition of Game Theory will mean better possibilities for content creation. Furthermore, he is already laying out plans for new content and the growth of Theorist Media.

What Is Lunar X and Who Owns It?

Lunar X is a future-forward media company that invests in digital-first content brands to elevate them into globally loved franchises. Lucas Kollmann is the chief executive and co-founder of the company.

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Lucas made a name for himself last year by landing on Forbes's 30 Under 30 for Europe's Finance list. Furthermore, the company is overseen by a team of industry leaders, including Rachel Taylor and Rafi Nizam. Rachel will serve as the company's Senior Vice President of Commercials.

On the other hand, Rafi, who has more than 25 years of experience in the media, has had an equally illustrious career. Rafi joins Lunar X as Senior Vice President, Showrunner & Executive Producer.