What can we do to make a mobile game generate good profit? There are certain pointers that a mobile game development company follows to make a profitable game. That includes proper monetary planning, marketing, following game trends, and delivering quality content to players.
The mobile game industry has a larger market share when compared to PC and console games. Not only that, most of the PC and console game developers were also optimizing their games for mobile platforms due to their huge audience base. Hence, the demand for mobile games has also increased in recent years.
To ensure the development of a profitable mobile game, here are a few ideas that you can follow.
1. Plan Game Monetization At The Earliest
Many game developers leave the monetization planning to the later part. As much as you are passionate about developing an exciting game, you also need to focus on the monetization aspect of the game at the earliest. After analyzing various revenue models and consulting marketing experts you should choose a working revenue model that suits you before commencing the game production process. The aim of your monetization strategy should be generating revenue for a long time.
As you know many mobile games are free-to-play, and game development companies gain profit through other monetization methods. Those include in-game ads, in-game purchases, subscriptions, and data monetization.
2. Devising A Good Marketing Strategy
Marketing makes your game visible to the players. You make a game, distribute it on one or multiple platforms and your job does not end there. You need to make sure the game reaches the right audience. To ensure that, you need a sound marketing strategy. Some big game development companies spend nearly half of the game budget on marketing their game.
Advertising your game is one way of introducing your game to the audience. Other than that, there are other marketing strategies like social media marketing, influencer marketing, app-store optimization, and in-game marketing. You can even conduct frequent marketing campaigns to engage more audiences with the game.
3. Follow The Game Trends
The mobile game market has become widely competitive in the past few years. Established game development companies also shifted their focus to mobile platforms like Android and iOS for making games. Not only casual games, but even big budget AAA games were also been made for mobile platforms.
So when you are choosing the game genre, choose wisely. If you choose the same game genre as these big companies it will be hard for you to sell your games, as you will not be able to compete with their budget and resources. Thoroughly analyze the player trends and choose the game genre wisely.
In addition to that, you also need to consider other factors like budget, targeted platforms, game development time, team size, etc., to make a working game development plan.
4. Focus on User Experience
You are making the game for the people. So, you need to consider making the game more user-friendly by adding easy to access user interface design to the game. The game should be easy to understand and the player should be able to perform the preceding actions intuitively.
Also, make sure to communicate with the players and get to know any trouble they are facing with the game. Be quick to solve it. Because players will not be very patient. There are a lot of other games available in the market and they will move on to other games with better user experience.
5. Seek The Opinion Of Other Game Developers
Asking for the opinion of an experienced game developer or a game development company can be very insightful. They will give you clear opinions and ideas, which might save a lot of time and money for you.
When reviewing the game, they might feel like the game is slow at some levels or it might be repetitive. They will give you suggestions. You can work on them and resolve them firsthand.
As professionals who have worked with games for a long time, they will see things in a different light than you do. They know potential problems that you might face and also find other issues that you might have an idea about. Because they would have dealt with similar issues a hundred times before when they were working with other games and they know exactly how to handle them.
6. Collect Feedback From Your Audience
The audience is the best judge for your game. Make sure you collect regular feedback from your audience. You can collect feedback through surveys, online forms, reviews, ratings, focus groups, and direct communication with the players.
This will help you understand their pain points and any issues they face. Be sure to read the reviews and reply to them. Importantly, reply to the negative reviews and resolve them as quickly as possible. By doing so, you can gain the trust of your audience.
To sum up, the mobile game market is huge and the recent trends show that it will expand more in the coming years. Many mobile games are being developed in recent times. To stand out and gain profit, one needs to follow certain methods such as planning good monetization strategies, marketing, analyzing game trends, and collecting player feedback.